In general retail marketing is about knowing what your customers want and then making them aware of the products that can meet their needs.
How does this work?
The PBSA POS system enables you to track customers purchase history and customer profiles. Using the PBSA POS marketing campaign tool, you can then bring back a group of customers who have certain attributes and who have purchased a particular range of products during a selected period. This targeted group is then sent a tailored marketing offer.
Lets assume you are running a toy store and you have just received a new "Thomas the tank engine" toy and you want to market to potential buyers. In the PBSA POS marketing campaign I would select all customer who in the last 6 months have purchased any "Thomas the tank engine" toys. This would bring back a specific list of customers and then I would enter the email content and pictures of the new Thomas the tank toy. I would then click the send button and all these customer would be sent the email campaign. This entire process would have only taken a few minutes to execute.
This ability to have an idea, select the targeted customers, enter the offer details and click send in just minutes makes marketing an achievable activity for business owners. In addition your customers will value your emails as they see that they are always focused on products they are interested in, which prevents them marking your email as spam.