The ability to easily link a sale with a customer provides a whole new range of benefits that have not been available in the past for butchers.
1. Customer Loyalty Programs - Butcher POS
With the scan of your butcher loyalty card your customer can benefit from unique pricing or loyalty point rewards. The entire process happens automatically at the butcher point of sale, following the structure you have setup in the administration section of PBSA POS.
The benefit is that customers increase their spend and frequency and you also get customers linked with their purchase history which is very valuable when it comes to marketing..
2. Customer Marketing - Butcher POS
The approach to Butcher Sales and Marketing has not changed significantly over the years, but the methods and the ease of implementation have. Once you are recording customer details and where possible linking sales with customers you are building up a profile you can then use to target market.
Let me explain this with an example: Say you had an excess of a particular cut or were able to source some great pricing on a particular product. In PBSA POS you would be able to return a list of all customers who had purchased that cut or product in the last 3 months. You would then create an email campaign with details of your offer, click the send button and everyone in a matter of a few minutes would be aware of your great offer.
The power of this is that you can do it in minutes and also the customer gets an offer on something you know they like, which makes them feel you are looking after them.
Campaigns do not just have to be linked to a product either; you can plan out your marketing and consistently send out specials based on customer purchase history and profile. In PBSA POS you can easily segment your customers in to different groups such as restaurants, social clubs and certain types of retail customers. Then in a couple of minutes send out an email campaign to that specific group.
Online Store and Marketing - PBSA POS Butcher point of sale
If you have an integrated online store the customer response can be instant as they go to your web site via their computer or smart phone and place an order.